So you’ve printed out your resume, highlighted key phrases, and written some great questions for each
of the central bullet points. Now we need to take a deeper dive into the position description – section
by section.

The company description section of the position description is a great place to hunt for the values and
hints about the corporate culture. Remember that much time and energy has been put into mission
and vision statements and this is a big clue on how the company wants to be perceived. Think about
the difference between “customer-focused” and “results-driven” in the mission statement. Most
importantly – this changes the lens by which you will create your cover letter and what you will want to
convey during the interview.

The position overview will provide some details about reporting structure and general responsibilities.
One of the biggest flaws I see in position descriptions occurs in this section – it is often quite difficult to
determine what the actual day-to-day responsibilities are. The verbs, or action words, that are used will
provide some additional context. What’s the difference between “direct” and “oversee”? If you need to
pull out the dictionary and look the words up – there are subtle differences that may have some impact
on how you portray yourself.

Human Resources and the employment relationship reflect one of the fastest growing areas of litigation
in the United States today. And with that comes something most HR folks dread – compliance. If a
company has government contracts, they are required to follow OFCCP. Aside from sounding scary,
this alphabet soup has a big impact on your job search. If a company uses the phrase “minimum
qualifications” in the requirements section this means that they are truly minimum qualifications. The
HR representative is not allowed to consider you for the position unless you have these qualifications.
Do not waste your time on applying for positions that you only have 3 out of 5 the minimum

The additional requirements section is where recruiters puts the “nice to have” elements of a job. If
you have many of these skills and abilities, you have an increased chance to landing the position. You
will also notice that many of the “soft skills” of the positions are mentioned here. Be sure to use those
themes in your cover letter, resume, and for your interview preparation. Here’s one way to think
about it: If the company says they are “customer-focused” you will want to prepare an example story
to demonstrate of when you delivered exceptional customer service. Also, sometimes you will see
a requirement such as “must come to work on time and be ready to contribute” – which sticks out a
little bit or doesn’t have the same voice as the other parts of the description. This may be a clue that
the person in the role before you had problems with punctuality or brought problems at home into the
workplace. In these cases, be sure to highlight your punctuality throughout the hiring process.

In summary, use the key words and phrases used in the position description when you are tailoring your
cover letter, resume, and through the interviewing process. Pay particular attention to the verbs being
used. Make sure that when preparing for your interview that you are able to highlight examples in your
work history that reflect not only the tasks/skills of the position, but also the values of the organization.

And finally, remember to use the 5 W’s: who, what, where, when, and why to be able to ask exceptional
questions during the interview. Good luck!

Angela Harris has a 15 year career in human resources, with several years in management consulting and quality. She current works at ASQ, the American Society for Quality, where she works on the development of ISO standards.  In addition to working at ASQ, Angela owns a consulting practice (ASHconsulting), is a Wisconsin Forward Award Examiner, sits on the SHRM Task Force for Metrics & Measures, is on the Board of Directors for the Wheaton Franciscan Foundation for St. Francis & Franklin, and was Executive Director of Milwaukee JobCamps.  She received her M.S. in Human Resources from Marquette University.

Feel free to connect with Resume Survis Lady:

Twitter:  resumesurvisldy



1 Comment (+add yours?)

  1. Kimberly Cook Lum
    Nov 07, 2011 @ 10:12:44

    I have found a really good tool on line that will highlight keywords. It is Simply copy and paste the job description in the box then hit go. When I am looking at how I match up, I open a new window and copy and past my target specific cover letter and also hit go. Then I toggle back and forth to compare what words stand out. I build their key words into my cover letter checking periodically for how my progression is evolving. I do this process until I feel I have used all their keywords successfully.

    I am sure there are more online tools like this out there, I just find this one to be easy to use and very effective.

    Hope this helps.


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